Air France Challenge #2
Offer innovative Mobile Solutions for travel
Offer new innovative mobile solution at any stage during the travel
Although Air France-KLM is the number one French eCommerce merchant in the world, the company is still naturally challenged by the specificities inherent to each of the market it serves.
For most African consumers, internet is accessed via a smartphone mostly – usually with limited data and speed. The Challenge offered is to provide solutions relevant to African markets in relation to the associated needs to long-haul travelling, from and to Africa.
A mobile solution who would provide support to any stage of the travel process (Visa / Documentation / etc.) would be a must.
Optimize the “Travel Tech” innovations (and mobile penetration) growth lever in Africa to aggregate one (or more) mobile solution(s) so as to facilitate/streamline the travel process – to suit the needs of the African travellers and customers.
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