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Challenge #4 – Leroy Merlin South Africa



Leroy Merlin is looking for crazy guys, who just like them, are passionate about customer satisfaction and are brave enough to challenge the retail delivery industry.


**What do they expect from you?**


To build an on demande retail delivery platform

For our South African consumers & drivers who are ready to deliver, connecting them in a simple and efficient, Uber-like environment. Linking the ones in need and those ready to provide.

To collect and structure the driver database

For localised product delivery, making drivers available through an instant quotation system in an App and via an API, directly on the partner’s website. Including all the relevant features like: flexible rates, real time progress tracking, smart routing with multiple collection and drop off points, etc.

**Providing the best & most flexible customer experience ever**

To stay open & available for the ecosystem

Providing for continuous growth opportunities & 360° value distribution – creating new partnerships and new jobs for the community, helping us transform the classic retail experience into a shared community passion & responsibility, creating a synergy.

**Building a sustainable foundation for our shared future**


**Submission & Selection Criteria**

No specific criteria or rules here, except geolocation – it must be a company operating in Southern Africa 🇿🇦🇿🇦🇿🇦

If you have any trouble submitting your application – please send us an email at : contact@africarena2017.com

About Leroy Merlin

LEROY MERLIN is a part of GROUP ADEO which boasts a workforce of 89,000 employees, 32 autonomous companies in 13 countries dedicated to 15 retail chains.It has a customer base of 300 million household customers, a turnover in 2015 of 17.9 billion euros (inc. tax) and 3.6% annual growth. As the founding enterprise of ADEO, LEROY MERLIN specialises in sales of products and solutions, and in doing so, makes a unique commitment: to provide home improvement solutions tailored to each customer’s specific needs. A LEROY MERLIN store is a do-it-yourself hypermarket. It is also a place where everyone can find the products and specialised advice they need, whatever their desires, needs, or level of expertise may be. Staying close to customers is at the core of LEROY MERLIN’s business. Our objective is simply to help our customers imagine the home of their dreams and, above all, to achieve it


Top 3

The three selected startups will get:

  • Free entrance to the event
  • Two nights accommodation
  •  Travel allowance (at departure)

This reward is available for only one representative of each company.

Investors' Pitch

All 3 startups will get the chance to pitch in front the investors at the event.

Investors/VC’s from all over Africa, Europe and the USA will attend at the event.

Give your startups a financial boost to break the market.


A Proof of Concept (POC) will be launched for the winner of the Challenge, with Leroy Merlin (and partners).

Great opportunity to work with a worldwide company and strengthen your solution.

Selection Criteria

Geographic Criteria

For this challenge we will consider :

Startups from everywhere – but operating in Southern Africa


Maturity Criteria

Only startups can participate in this challenge, meaning:

Innovative solution or service

Less than 5 years of existence

Early-stage // Seed-stage company

Submission Rules

Required format:

Short video with 2 topics: Startup presentation / How do you solve the problem? (mpg, mpeg, mp4, mov) – You can also share us a “Wetransfer” link or a Youtube video

Deck pitch: 8 slides max (ppt, pdf)

Last day of submission: 25th of October 2017 – 12 midnight

Apply Now